The Azerbaijan Judo Federation launches “Şirin qorxusu” social awareness campaign
The Azerbaijan Judo Federation, with the sponsorship support of AS Holdings, has launched a new social awareness initiative titled “Şirin qorxusu” ("The Sweet Fear"), aimed at promoting a healthier future.
The main objective of the campaign is to promote a healthy lifestyle, raise awareness about the harmful effects of sugar, highlight the problems caused by excessive sugar consumption among children, reduce the lack of information in this area, and instill healthy habits in children through fun and creative methods.
Recent observations show that the amount of sugar in children’s daily diets often exceeds recommended levels. This leads to serious consequences such as physical weakness, tooth decay, concentration problems, and obesity. Many parents and children remain unaware of these risks.
For this reason, the Azerbaijan Judo Federation plans to organize educational sessions in schools and judo clubs as part of the “Şirin qorxusu” campaign. Through interactive training, experiments, games, and presentations, children will be informed about the dangers of sugar.
As part of the campaign, children will have the opportunity to attend free judo classes for one month. In addition, participants will receive educational and motivational gifts, certificates, and special vouchers.
This initiative aims not only to combat the harms of sugar but also to promote long-term habits related to a healthy lifestyle and love for sport among children.
The project will cover both the capital and regional areas.
Contact number: 8558